Terrestrial broadcast series have long been established as mainstream TV shows, produced and broadcast through major network broadcasting stations. In contrast, Over-the-Top (OTT) services are internet-based streaming platforms, with Netflix, regional streaming services, and Wavve being leading competitors. As media consumption habits evolve, competition between terrestrial dramas and digital streaming platforms has intensified. Consequently, each platform is creating original productions and employing differentiated strategies to stay ahead.

Differentiation Strategies of Terrestrial Dramas

Terrestrial broadcast series focus on providing stories with widespread popularity while maintaining time-honored formats. In particular, they actively feature renowned leads to attract audience interest and produce television series that capture the interest of a broad spectrum of viewers, thereby securing a loyal audience. Additionally, leveraging their long broadcasting experience and brand trust, they continue to present familiar content, ensuring consistent success. This allows audiences to find more ways to engage with network television through various platforms.

Differentiation Strategies of OTT Services

OTT platforms are expanding their influence by employing approaches distinct from traditional terrestrial broadcasting. Firstly, they actively embrace unconventional narratives and unique structures, prioritizing originality and cinematic quality over mass appeal. Secondly, they provide customized programming that aligns with specific interests, targeting niche audiences. Lastly, they focus on producing international releases aimed at the expanding international scene, allowing them to grow their fanbase not only within their region but also on a global scale. Through these methods, OTT services are strengthening their competitiveness in ways unlike legacy channels.

Competition and Collaboration Between Platforms

As terrestrial broadcasters increasingly expand into the OTT market, competition has escalated. For instance, KBS and a long-established broadcaster operate their own streaming platforms, 'KBSon' and 'wavve', respectively, providing their existing TV shows on internet-based distribution channels. This initiative helps sustain the relevance of legacy networks while expanding their digital reach. Meanwhile, the growth of new media services is changing consumer behavior towards more user-controlled content access.

Conversely, streaming providers are also solidifying their influence by partnering with terrestrial broadcasters. Netflix has gained a global following with K-content hits like 'Squid Game' and 'Hellbound', leveraging the storytelling expertise of traditional industry leaders. This synergy helps both parties maximize their potential, fostering a diverse storytelling landscape. As a result, the distinction between traditional and modern media continue to fade.

Ultimately, legacy TV series and streaming platforms are both competing and working together through their more info respective differentiation strategies. Terrestrial dramas maintain classic formats and mass appeal, whereas OTT services provide experimental and cross-border content. As collaboration and cooperation between these platforms continue to grow, audiences can expect a wider-ranging and enriched media landscape in the future.